Olo and Thanx Launch Integration to Deliver Hyper-Personalized Guest Engagement
San Francisco, CA — Olo (NYSE: OLO), a leading restaurant technology provider, announced a new integration with Thanx, the premier guest engagement and retention platform for restaurants. This integration combines guest loyalty data from Thanx with Olo Engage—its suite of guest engagement tools—unlocking powerful automation and personalization capabilities for restaurant brands. The new integration builds upon a long-standing partnership between Thanx and Olo, which began in 2018 and has already facilitated countless transactions across nearly a hundred shared restaurant customers. With a history of delivering exceptional digital experiences, this latest enhancement adds another valuable tool for restaurants looking to optimize guest engagement further.
Sonny’s BBQ, the purpose-driven BBQ restaurant known for quality BBQ and spreading kindness in the communities they serve, is one of the first to take advantage of the new integration.
“We’re thrilled to see the partnership between Olo and Thanx grow even stronger. The existing integration already delivers a seamless digital ordering experience integrated with our loyalty program, and this next phase takes it even further. By making it even easier to welcome more guests into our rapidly growing loyalty program, we’re creating more meaningful connections and unlocking even greater value for both our franchisees and the guests we serve,” said Katie Love, VP of Marketing at Sonny’s BBQ.”
By seamlessly sharing customer data from Thanx to Olo, the integration gives restaurant brands a comprehensive view of guest behavior, combining insights from Thanx loyalty programs alongside Olo data gathered from orders, POS, payments, reservations, feedback, and Wi-Fi marketing. This unified approach allows restaurants to make data-driven decisions, optimize guest experiences, and drive higher loyalty program enrollment and retention.
“With over 100 shared customers, the Thanx and Olo partnership is already industry-leading. It just got so much better,” said Zach Goldstein, CEO of Thanx. “Thanx’s unique approach to loyalty helps brands get away from rote, untargeted discounts. Combined with Olo’s powerful guest data platform, restaurants now have the ability to drive hyper-personalized outreach, recover missed loyalty enrollments, and engage even more customers personally — whether in their loyalty program or not.”
Brands also using Olo’s Host platform will be able to see loyalty data about their guests directly in the Host solution, helping create a path for more personalized and contextual in-store experiences. Bridging loyalty and guest data will help restaurants better understand, engage, and retain their top guests with even more targeted and personalized marketing.
The Olo Engage + Thanx integration enables restaurants to create personalized, multi-step customer journeys based on loyalty and engagement data. Key benefits of the integration include:
- Complete view of every guest: Access and act on unified profiles of guests and gain deeper insights into guest behavior and spending patterns.
- Hyper-targeted, data-driven marketing: With the robust data of Olo Engage’s GDP, identify and target guests who visit but haven’t joined the loyalty program, turning missed opportunities into conversions.
- Personalized, in-store experiences: Create exclusive, personalized experiences that align with your brand, drive profitability, and enhance the guest experience with rich contextual information.
- Automated, personalized customer journeys: Engage guests with multi-step automated campaigns triggered by loyalty behaviors, ensuring relevant and timely engagement.
- Smarter marketing decisions with Engage analytics: With Engage’s reports and analytics, operators can track guest growth and channel performance—including loyalty—across every location, driving smarter marketing decisions.
- Faster path to value: With a proven track record of 95+ joint customers, Olo and Thanx can streamline the implementation process and launch 40% faster than other loyalty partners.
“The combination of Thanx’s loyalty insights and Olo’s GDP is an unlock for our mutual restaurant brands,” said Ray Gallagher, VP & GM of Engage. “By providing a unified view of guest data, we’re helping restaurants create more effective marketing campaigns that engage guests and drive loyalty across every touchpoint.”
About Olo | Hospitality at Scale™
Olo (NYSE: OLO) is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 750 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.
About Thanx
Thanx, Inc. (www.thanx.com) is the leading loyalty and guest engagement platform for restaurants. Thanx helps brands grow customer lifetime value with easy-to-use lifecycle marketing campaigns and automations, focusing customer loyalty tools on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology drastically increases the volume and accuracy of purchase data, which sits at the core of our CRM and marketing automation suite of tools. Thanx was founded in 2011 and is headquartered in San Francisco, CA.
About Sonny's BBQ
With nearly 100 locations spanning the southeast, Sonny's BBQ® is one of the largest barbecue restaurant brands in the country. Its signature pulled pork, sweet tea, and unique appetizers have afforded the restaurant the title of "Best Barbecue Chain in America" by The Daily Meal. Floyd "Sonny" Tillman and his wife, Lucille, founded Sonny's BBQ in 1968 in Gainesville, Fla. in hopes of creating a local BBQ joint for their community to enjoy. 55 years later, Sonny's BBQ continues to do just that under the direction of CEO Jamie Yarmuth and local pitmasters spreading the spirit of BBQ in each of their communities through the Q the Kindness and Random Acts of BBQ initiatives. The brand gives back more than $1.2 million annually across the eight states it serves, and reaches tens of thousands of community members with its generosity. Sonny's BBQ is a leader in the hospitality industry with its commitment to creating unique consumer experiences, ability and willingness to utilize cutting-edge technology, and network of successful franchisee relationships. For information and to find the Sonny's BBQ location closest to you, please visit www.SonnysBBQ.com.
